11:59 pm - Monday October 20, 2014

TOMS Shoes Steps Beyond Footwear with New One For One Eyewear

Following in the footsteps of their highly successful One for One business model, TOMS Shoes is stepping it up with the launch of TOMS Eyewear, a line of three classic sunglasses that help give sight to a person in need.

They’re not the first to introduce eyewear that benefits eyesight restoration projects, we’ve covered brands like Proof and Kayu who follow a similar model, but due to TOMS cult-like following, this initiative could have global impact.

TOMS will help those in need with medical treatment, prescription eyeglasses and sight-saving surgery through a partnership with California-based Seva Foundation . Seva has been working for more than thirty years on global blindness prevention and sight restoration. TOMS is focusing their efforts in Nepal, Tibet and Cambodia to start.

The eyewear is currently available in both men’s and women’s style at TOMS.com and Nordstrom; prices range from $135 to $145.

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